The Lab
Your go-to resource for understanding the web, growing your business online, and making smart digital decisions.
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The Power of a Clear 'About Us' Page: Tell Your Story, Connect With Customers
Most customers want to connect with the people behind a brand.
Simple Ways to Use Your Website to Answer Customer Questions Before They Ask
70% of customers prefer finding answers online - and that number’s growing. Spending your day answering the same questions can be a real drag, right?
The Simple Guide to Website Contact Forms That Get Results
It's frustrating when website visitors leave without contacting you, right? You could be losing four out of ten potential customers.
Protect Your Time: Automate Simple Tasks on Your Website
It's frustrating to see so many small business owners stuck doing tedious admin work - I've talked to a lot of folks who lose a full day a week to it.
Why Your Business Needs a Clear Call to Action on Every Page
Ever notice how easily a website can lose visitors who aren't sure what to do next? Just telling people to “look around” doesn’t cut it.
The Easy Way to Understand Your Website's Most Popular Pages
Most website visitors don't scroll past the first page. It's frustrating, right? What if you could figure out what content actually keeps people engaged?
Boost Your Malta Business with Accessible Websites
1 in 6 people worldwide lives with a disability. Want to reach that audience - and make your site welcoming to everyone?
Before You Build a New Website: 3 Questions to Ask
Did you know that 61% of small-business owners jump straight into building a website without a clear plan? Seriously, don't do that.
Grow Your Small Business with Customer Data Insights
Did you know that 70% of small businesses that use data insights see a 10%+ boost in customer retention within a year?