The Lab
Your go-to resource for understanding the web, growing your business online, and making smart digital decisions.
Business Tips
Simple Website Updates: Keeping Your Content Fresh & Relevant
Most customers expect websites to be current. In fact, 84% say a company’s website must be updated for them to feel confident in making a purchase.
Website Security: Protecting Your Business & Your Customers
Nearly half of cyberattacks now target small businesses, but many owners still aren’t convinced their website is a target.
The First Steps to Getting Found on Google Maps
You probably know that most people looking for a local business use Google Maps.
Clear Contact Details: The Easiest Win for Your Website
It's frustrating to lose sales because customers can't easily reach you, right?
Stop Website Changes Taking Over Your Day
Ever feel like you're spending more time on your website than with your business? You're definitely not the only one.
Why Your Customers Will Leave Your Website (and How to Prevent It)
Did you know that nearly half of online shoppers abandon a site if it loads slowly? Slow navigation or missing details can mean lost customers.
The Secret to Saving Money on Your Website: Simple Maintenance Tips
Losing customers to website downtime is a surprisingly common problem-70% of small businesses see revenue drop when their site goes down.
Stop Wasting Time on Website Changes - Focus on What Matters
Did you know that 20% of changes to your website can make 80% of the difference in how customers see you?
Easy Ways to Encourage Repeat Business With Your Website
66% of customers will stop buying from a brand after a single bad experience - a sobering thought, right?